IRI Audiences for Middle Market

IRI offers highly scalable, budget-friendly audiences built around the CPG industry’s most robust purchase data. Leverage IRI’s deterministic Verified Audiences to target known purchase behavior and IRI ProScores Audiences to reach households highly likely to buy products now or in the future.

Need audiences for an upcoming Facebook campaign? Fill out the form below and IRI will deliver best-in-class audiences to your Facebook account in as little as 5 business days. Questions? Review our FAQs for more details.

Click below to view the types of audiences we can build:

Audience Definitions     Verified Lifestyle     ProScores

A minimum social media budget of $250 is required.

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IRI will reach out with any clarifying questions in the next 48 hours. Audiences are typically available within the Facebook platform in 5-10 business days.