Winning With Wellness: How Brands and Retailers Can Unlock Healthy Growth
Healthcare costs are rising and marketplace turmoil is creating a self-care revolution - and an opportunity for brands and retailers to play a greater role in healthcare's future. Consumers eager to manage costs are taking control and exhibiting new behaviors that have quietly created a self-care marketplace that is already $450 billion and growing rapidly. Data from IRI shows that 9 of 10 U.S. consumers practice some form of self-care and they are no longer looking for a single brand or product to solve their needs. In such a dynamic marketplace with rapidly evolving shopper behaviors, there is a blurring of category lines that requires suppliers to redefine their competitive set and retailers to better understand where and how self-care products fit in their stores and strategy. Join IRI as we explore this topic in a webinar that:
Speakers: Amruta Gupta, Principal / Senior Vice President, Consumer and Shopper Marketing – Healthcare Practice, IRI Fernando Salido, Executive Vice President, Shopper Analytics, Consumer and Shopper Marketing, IRI
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