Self-care Trends

Winning With Wellness: How Brands and Retailers Can Unlock Healthy Growth

Healthcare costs are rising and marketplace turmoil is creating a self-care revolution - and an opportunity for brands and retailers to play a greater role in healthcare's future. Consumers eager to manage costs are taking control and exhibiting new behaviors that have quietly created a self-care marketplace that is already $450 billion and growing rapidly. Data from IRI shows that 9 of 10 U.S. consumers practice some form of self-care and they are no longer looking for a single brand or product to solve their needs.

In such a dynamic marketplace with rapidly evolving shopper behaviors, there is a blurring of category lines that requires suppliers to redefine their competitive set and retailers to better understand where and how self-care products fit in their stores and strategy.
Join IRI as we explore this topic in a webinar that:

  • Highlights key drivers of the self-care revolution and which categories are poised for the greatest growth.
  • Shows how industry leaders are positioning themselves to win in the $450 billion marketplace.
  • Reveals best practices to connect with shoppers today and be prepared for where the market is headed tomorrow.


Amruta Gupta, Principal / Senior Vice President, Consumer and Shopper Marketing – Healthcare Practice, IRI

Fernando Salido, Executive Vice President, Shopper Analytics, Consumer and Shopper Marketing, IRI