Winning Strategies for Reaching SNAP Shoppers
Households in the Supplemental Nutritional Assistance Program (SNAP) account for 13% of the U.S. population, making these shoppers incredibly important to CPG retail. October 2021 program changes increase the average SNAP benefit by more than 25%, making it even more essential for retailers and manufacturers to successfully meet the needs of these shoppers.
During this webinar, IRI's Sally Lyons Wyatt and Jay Kirkus share the latest data on SNAP shopper habits, including IRI's most detailed insights yet on SNAP purchases in the fresh department, providing a total store view. They delve into other trends for SNAP participants such as recent demographic shifts, preferences for national brands versus private label, buying trends by channel including online, and the impacts of price increases on these budget-strapped households. Learn specific strategies to win today's SNAP shoppers, including approaches for healthy food options, easy meal solutions and nutrition education.
Sally Lyons Wyatt, Executive Vice President and Practice Leader, Client Insights, IRI
Jay Kirkus, Consultant, Market & Shopper Intelligence, IRI