What's Next for CPG Demand, Supply and Inflation
Although COVID-19 drove significant growth in the CPG industry, things are changing again. Mask mandates are ending, second booster shots are available and travel demand has increased. Across consumer goods, the growth of e-commerce has significantly slowed, and consumers are back to shopping in brick-and-mortar stores for their clothes, household goods and more. But which COVID-induced consumer trends and behaviors are permanent? And which are likely to revert to what they were pre-pandemic?
As pricing, supply and demand woes continue to plague the industry and consumers grapple with the impact on their wallets, manufacturers and retailers need new strategies to effectively navigate this complex and changing environment.
This webinar reviews the last two years of COVID-19's impact on CPG and shares insights on understanding and managing consumer demand, supply and inflation going forward. Hear the top demand trends; the impact of supply constraints on variety, assortment and innovation; what to expect with inflation, pricing and elasticity trends through the remainder of this year; and what brands and retailers should focus on through the rest of 2022 and into 2023 for optimal results.
Krishnakumar (KK) Davey, President, Client Engagement, IRI
Cara Loeys, Principal, Executive Insights, IRI
Alastair Steel, Partner, Growth Consulting, IRI