Top Trends in Fresh: Balancing Affordability and Premiumization

Top Trends in Fresh: Balancing Affordability and Premiumization

Historically, grocery fresh departments have focused on commodity products. But pandemic-driven increases in at-home meal occasions and changing consumer preferences have created a new definition of value and new opportunities for premiumization.

At the same time, an upcoming increase in Supplemental Nutrition Assistance Program (SNAP) recipients' spending power also is raising new questions on how this might impact the industry. Lower-income households need affordable options in fresh foods that support healthy eating in a time of price increases, promotion reductions and consumers' increased focus on self-care, while the optics on rising retail prices is at an all-time high for all consumer groups.

During this webinar, part of the ongoing FMI and IRI "Top Trends in Fresh" series, experts from FMI and IRI share the latest data on fresh foods and the evolving definition of affordability in fresh that includes more choices in channels and options. The session also highlights opportunities for manufacturers and retailers to connect with consumers on experiences and create real value beyond just "freshness" and "quality." Watch the webinar to learn how to find the right balance between affordable and premium options in fresh to optimize sales, customer satisfaction and profitability.


Rick Stein, Vice President, Fresh Foods, FMI
Sally Lyons Wyatt, Executive Vice President and Practice Leader, Client Insights, IRI
Jonna Parker, Principal, Fresh Center of Excellence, IRI


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