Top Trends in Fresh: Capture Today’s Health and Wellness Consumers
Health and wellness are integral to fresh foods, but manufacturers and retailers don't always understand how to leverage the sales opportunities these foods offer. Instead, growth is often ceded to other products and departments. Also, consumers who are health-motivated are not a one-size-fits-all group. With the pandemic putting health concerns more front and center, it's time for a fresh take on fresh foods.
This webinar, part of the ongoing FMI and IRI "Top Trends in Fresh" series, shares the latest data on fresh foods and new insights on how to win with health- and wellness-minded consumers, in particular. You'll also find out how consumers' use of fresh food to help with their health and wellness goals can be not just a way to keep pace with last year's sales but also build loyal and engaged consumers for the future.
Rick Stein, Vice President, Fresh Foods, FMI
Sally Lyons Wyatt, Executive Vice President and Practice Leader, Client Insights, IRI
Jonna Parker, Principal, Fresh Center of Excellence, IRI