Stirring the U.S. Melting Pot for Growth
How consumers shop, cook and dine has been changing dramatically, and even more changes are on the way. Convenience has moved from being something that snacking categories owned to being prevalent across the store in a variety of ways. Consumers’ purchase and consumption habits have never been so varied, including how they shop for food and beverage items both online and in the store, and their interest in fresh, frozen, plant-based, functional and alternative foods. In a market that is constantly evolving, how can understanding generational differences, channel preferences and the role of innovation help CPG food and beverage manufacturers keep pace and, more importantly, win?
Listen to this webinar to better understand U.S. consumers habits and stay ahead of the changes expected to come, as well as current food and beverage growth drivers and which areas may be vulnerable.
Speaker: Sally Lyons Watt, Executive Vice President and Practice Leader, IRI