The State of Sustainability in CPG: Is Its Performance Sustainable?
Last year, NYU Stern’s Center for Sustainable Business (CSB) began partnering with IRI to release a groundbreaking study that examined products across 36 categories, representing approximately 40% of total CPG sales (excluding tobacco and alcohol), to better understand how sustainability is impacting CPG performance. The goal of the research is to provide companies with a deeper understanding of the market, including during the COVID-19 pandemic, so that they can more easily respond to evolving consumer demands, such as changing generational expectations.
This webinar features the latest research findings from CSB and IRI, including trends, purchase patterns, consumer sentiment and category deep dives. Watch to better understand the current consumer demand for sustainability and learn:
- The latest share and growth figures for sustainable products
- The role of price and sustainable purchases
- Who the sustainable purchaser is right now
- The most sustainable areas across the U.S.
- How sustainable products are faring during COVID-19
Randi Kronthal-Sacco, Senior Scholar, NYU Stern Center for Sustainable Business
New York University Stern School of Business, and Former J&J Executive
Larry Levin, Executive Vice President, Market and Shopper Intelligence, IRI