Sustainability and the Consumer
Sustainability-marketed products currently drive a third of CPG growth and are growing 2.7 times faster than their conventional category rivals, despite their premium pricing. As a result, they have quickly become a business imperative.
This webinar features new survey data on consumer perceptions and leverages CSB’s Sustainable Market Share Index™ to illustrate the sustainability attributes that matter most and how to optimize marketing efforts and product innovation to drive growth.
- How to build the business case for developing and supporting sustainable CPG products.
- The changing factors that different demographics prioritize when choosing sustainable products.
- The best opportunities to grow your sustainable product assortment and messaging right now.
Learn what sustainability attributes matter most — and how to optimize your packaging, marketing, in-store signage and product innovation to seize the full potential of products that deliver outsize benefits to the environment and your bottom line.
Randi Kronthal-Sacco, Senior Scholar, NYU Stern Center for Sustainable Business
Joan Driggs, Vice President, Content and Thought Leadership, IRI