Frozen Food Trends: Strategies for Success in a New Consumer Environment
As mobility and out-of-home consumption increase across the U.S., at-home eating occasions are on the decline. Although frozen food retail sales have been fluctuating versus 2020, frozen food consumption remains elevated compared to pre-COVID-19 levels. In this changing environment, how can CPG manufacturers and retailers leverage the current state of the frozen department to continue to drive growth and meet consumers' evolving needs?
During this webinar, IRI’s Sally Lyons Wyatt and Christine Boule examine the frozen department trends that emerged during the past 18 months and share which of these trends will stick around longer term. They also talk with AFFI’s CEO Alison Bodor about the short-term opportunities that both manufacturers and retailers can leverage in this changing consumer environment.
Sally Lyons Wyatt, Executive Vice President & Practice Leader, Client Insights, IRI
Christine Boule, Principal, Client Insights, IRI
Alison Bodor, President and CEO, American Frozen Food Institute (AFFI)