SNAP: What a Difference a Year Makes
Households in the Supplemental Nutritional Assistance Program (SNAP) comprise 12% of the U.S. population, and they’ve been hit hard by rising inflation and the end of stimulus payments. In response, SNAP shopper attitudes and behaviors have changed considerably over the past year.
In this webinar, IRI's Sally Lyons Wyatt and Jay Kirkus share IRI’s most detailed SNAP insights yet across food and beverages. Hear the latest on SNAP participants' omnichannel buying and private label versus national brand preferences, as well as how price increases are affecting these cash-strapped households. Also learn specific strategies to win with today’s SNAP shoppers, including approaches for healthy food options, easy meal solutions and nutrition education.
Sally Lyons Wyatt, Executive Vice President and Practice Leader, Client Insights, IRI
Jay Kirkus, Consultant, Market & Shopper Intelligence, IRI