Seesaw State of U.S. Snacking

Seesaw State of U.S. Snacking

Make the most of the growing and declining snack categories.

The snack category has seen fast-growing demand in some categories but notable declines in others due to the influences of fast-changing economic conditions and hybrid working models.

This webinar looks at the latest emerging snack trends in the U.S., what’s expected next and how to maximize the potential of both growing and declining snack categories.

You’ll learn:

  • The trends that are underlying snack choices and the latest consumer purchase dynamics.
  • Micro-snacking segments, as well as the nutritional benefits that are resonating with consumers and poised for future growth.
  • Innovation trends that are driving snack engagement and excitement.
  • The actions brands and retailers can take to maximize category growth.

View IRI's 2022 global snacking trends webinar here.


Sally Lyons Wyatt, Executive Vice President and Practice Leader, Client Insights, IRI


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