Role of Perishables in a Pandemic

Top Trends in Fresh: The Role of Perishables in a Crowded Pandemic Retail Landscape

In 2020, many of us embraced our inner chef and created endless culinary delights. The emphasis on at-home meal making and snacking favored many fresh categories, while others suffered from an about-face in consumer needs.

Overall, fresh foods ended 2020 on a strong note and remain a vital component to both the in-store and online shopping experience. And, since the pandemic — and now weather — is expected to continue disrupting the industry, it is crucial for fresh foods to leverage key learnings from last year and find new ways to succeed in 2021 and beyond.

This webinar, which is part of the sixth annual FMI and IRI “Top Trends in Fresh” series, features a panel discussion and audience Q&A session so you can learn up-to-the-minute fresh food insights and the latest shopper and sales performance research.
Join FMI and IRI for this webinar to discover:

• How fresh food departments are faring in early 2021
• The increasing importance of SNAP shoppers
• Which categories catapulted sales from increased frequency, new buyers and/or increased shopper spending – and how to capitalize on each
• New ideas to build long-lasting sales growth, loyalty and uniqueness for your product and brand, since fresh food departments are becoming similar in every store

Speakers:

Rick Stein, Vice President, Fresh Foods, FMI
Sally Lyons Wyatt, Executive Vice President and Practice Leader, Client Insights, IRI
Jonna Parker, Principal, Fresh Center of Excellence, IRI