Revenue Growth Management: Strategies for Success in an Inflationary Environment
With most of the U.S. opening and the economy starting to rebound from the COVID-19 pandemic, significant commodity inflation and increased logistics costs are putting more pressure on CPG manufacturers to raise prices. Consumers have noticed, and their price sensitivity has been increasing alongside their mobility rates. In-home CPG consumption is certain to decline this year, but the rate of that decline is uncertain and will be uneven across categories.
To win the battle for market share in an inflationary environment, revenue management teams need to be able to quickly discover and capture pricing and promotion opportunities, not only to stem the expected consumption declines but to also retain the buyers acquired during the pandemic and capture new ones.
During this webinar, IRI and revenue management leaders from some of the world’s largest CPG manufacturers discuss how to best manage the various growth levers in this unrivaled environment to drive profitable revenue growth.
Krishnakumar (KK) Davey, President, Strategic Analytics, IRI
Evan Shaver, Vice President, Revenue Growth Management, PepsiCo Foods North America
Mike Van Houten, Vice President, Strategic Revenue Management, Nestlé
Casey Geib, Senior Director, Strategic Revenue Management, The Hershey Company