Produce Trends

Produce Trends

Trends in the Produce Industry and PMA Show Innovations

The produce department has contributed to nearly three-quarters of fresh perimeter growth in the past five years. The department is in high demand, driving traffic and experiencing a sea of change, as well as threats from across the store to unseat its superior growth. Join IRI for a deep look into the top trends, drivers and predictions for the future of produce. The webinar also includes perspectives from this year’s PMA Fresh Summit trade show which exemplified these trends.

Attendees will learn:

  • Trends that are driving growth in produce and what is struggling
  • The consumers, regions and channels fueling growth within fresh produce and which have opportunity
  • The impact these categories have on the overall shopping trip and how trends in these departments are similar or different to the rest of the store
  • Top trends seen at the PMA Fresh Summit and IRI’s predictions for the future


Jonna Parker, Principal, Fresh Center of Excellence, IRI
Mark DeAngelis, Principal and Produce Vertical Lead, Client Insights, IRI


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