Trends in the Produce Industry and PMA Show Innovations
The produce department has contributed to nearly three-quarters of fresh perimeter growth in the past five years. The department is in high demand, driving traffic and experiencing a sea of change, as well as threats from across the store to unseat its superior growth. Join IRI for a deep look into the top trends, drivers and predictions for the future of produce. The webinar also includes perspectives from this year’s PMA Fresh Summit trade show which exemplified these trends.
Attendees will learn:
Jonna Parker, Principal, Fresh Center of Excellence, IRI
Mark DeAngelis, Principal and Produce Vertical Lead, Client Insights, IRI
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