OmniGrowth Deep Dive: Category Penetration

OmniGrowth Deep Dive: Category Penetration

The consumer is omni. Retailers talk omni. Yet many brands struggle with omnichannel activation because of functional and measurement silos. 42% of CPG executives say the inability to integrate data from multiple sources is their main barrier to growth.

In this installment of the OmniGrowth webinar series, Circana, firstmovr, and Profitero examine best practices for using omnichannel analytics to elevate category leadership. They discuss and explain:

• Retailers' evolving expectations of omni category leaders for fluency in both the physical and digital shelves
• The role of category penetration in driving household penetration goals
• Differences between in-store and online share trends and incremental growth opportunities
• The right digital shelf levers to engage new, lapsed, and current category shoppers
• Critical KPIs to include in QBRs and JBPs with your retailer

Speakers:

Anne Zybowski, Vice President, E-Commerce, Digital Shelf, Circana
Andrew Pearl, Vice President, Industry Insights, Profitero
Oskar Kaszbuski, Chief Growth Officer, firstmovr