OmniGrowth Deep Dive: Basket Building

OmniGrowth Deep Dive: Basket Building

How can you encourage shoppers to build bigger baskets in an omnichannel world?

In this new OmniGrowth webinar series installment, Circana’s Anne Zybowski, firstmovr’s Oskar Kaszubski, and Profitero’s Mike Black examine best practices for using omnichannel analytics to identify opportunities to convert glance views and clicks into conversions. This session will discuss and explain:

• How inflation and consumer sentiment influence basket-building behaviors across key categories.
• The current dynamics of online vs. in-store basket building.
• The OmniGrowth playbook approach to cross-selling and encouraging trading up and stocking up.
• Best practices that leverage the right digital shelf levers to build bigger baskets.

This webinar is the fourth of five aimed at helping brands win in today’s omnichannel marketplace using holistic strategy, activation, and digital shelf causal data insights.