New Product Pacesetters: Innovation Remains Strong in Pandemic Times
Every year, IRI's New Product Pacesetters evaluates the top 100 food and beverage and top 100 non-food product launches in CPG. Now in its 27th year, the latest lineup of winners provides a solid blueprint for how to launch a successful product even amid the ebbs and flows of a pandemic.
This webinar shares the key themes and winning strategies that enabled new product success in 2021, the first full year of continued pandemic uncertainty. The session covers which new CPG products resonated with consumers, which trends gained momentum and how consumers remained steadfast in certain product choices. Learn how small, midsize and large CPG manufacturers contributed to innovation performance and the strategies they used to ascend to Pacesetter status
Lisa Maas, Principal, Innovation, IRI
Joan Driggs, Vice President, Thought Leadership and Content, IRI
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