New Product Pacesetters: Innovation as an Antidote For a Trying Year
Launching a new product during normal times is no small feat. Doing it during a global health crisis and achieving consumer and market success is impressive to say the least.
2020 ended up being a historic year for CPG innovation. Amid lockdowns, out-of-stocks, supply chain issues, shifting promotional schedules and store layout re-sets to allow for social distancing, this year's list of winning innovations shows how companies tackled unprecedented challenges and rose above the rest to meet consumers' needs.
For 26 years, IRI has taken a deep dive into powerful brand launches through its New Product Pacesetter research, analyzing the most successful new food and nonfood products and which strategies they used to achieve growth. The latest lineup shows the ways in which consumers were willing to embrace an expanded range of product types and attributes, how niche innovations performed and the impact that convenience stores played in these products' sales during the pandemic.
Watch this webinar to learn which brands, categories, attributes and campaigns rose to the top, despite launching amid the chaos of COVID-19, to win consumers' hearts, minds and wallets.
Joan Driggs, Vice President, Thought Leadership and Content, IRI
Larry Levin, Executive Vice President, Market and Shopper Intelligence, IRI