New Product Pacesetters: CPG Innovation Before the “New Normal” and What to Expect Next
For the last 25 years, IRI has taken a deep dive into the most powerful brand launches in the consumer packaged goods industry and analyzed what can be learned top-selling new innovations. Its New Product Pacesetters is an annually anticipated view of successful new food and non-food products and provides strategies that other CPG brands can use to accelerate their own growth.
The lineup of the most successful CPG brands for 2019 demonstrates the ways in which consumers were willing to embrace an expanded range of product types and attributes, how niche innovations performed and the impact that convenience stores played in these products’ sales.
Watch this webinar to learn about the top new CPG products and the trends they leveraged to achieve success, lessons in innovation from past recessions, and how to raise the bar on your future innovation, including in the current environment and in a post-COVID-19 world.
Joan Driggs, Vice President, Thought Leadership and Content, IRI
Larry Levin, Executive Vice President, Market and Shopper Intelligence, IRI
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