Unleash the Power of Multicultural Influencer Marketing
Brands of all sizes are using multicultural influencers across the media ecosystem to reach their target consumers. But it's often challenging to know whether influencer marketing programs are really hitting the mark with consumers and meeting the brand's goals. As more consumers give their attention and loyalty to brands that share their values, companies must ensure they are being inclusive and authentically diverse when they communicate with consumers. They must also be able to effectively measure the impact of their influencer programs.
Join IRI and leaders from Mars, Fashion Fair Cosmetics, Meta, BET Networks and OMD for this insightful panel discussion. Learn how organizations are best leveraging and optimizing influencer marketing, the top priorities for brands' influencer campaigns and how to best measure them, and the significance that multicultural influencers will play in the future of marketing.
Speakers:
Louis Carr, President, Media Sales, BET Networks
Tiana Conley, Vice President, Global Portfolio Strategy, Mars
Desiree Rogers, CEO, Fashion Fair Cosmetics
Barry Wade, Managing Director, Cultural Partnerships and Identity, OMD
Lizette Williams, Global Head, Vertical Solutions Marketing, Meta
Jennifer Pelino, Executive Vice President, Global Media Solutions, IRI
Gregory Curtis Jr., Director, Emerging Media and Influencer Marketing, IRI