2022 Meat Trends

2022 Meat Trends

More Than "Meats" the Eye: Understand the Numbers, Impact and Opportunity to Weather the Storm of Competition in the Meat Case

The last two years have been a whirlwind for the entire food industry with meat weathering the fiercest storms. As 2022 dawns, headlines forecast strong headwinds from many competitive threats, from price inflation to plant-based alternatives, nearly every aisle touting "source of protein," new online shopping and marketing, and attention-grabbing headlines on transparency and plant-based.

However, among these seemingly stormy clouds are rays of sunshine available to those who focus on the facts, understand the opportunities and capitalize on the ways consumers today define value. By sharing facts culled from 20,000+ retail stores and millions of shoppers’ baskets, this webinar will provide actionable ideas to help make your next five years of meat marketing gain a predictably fair-weather outlook. A supplier and retailer also discuss what lies ahead and how to further grow meat retail sales in 2022 and beyond.

Speakers:

Jonna Parker, Principal, Fresh Foods, IRI
John Crowder, Head of Marketing, Beef, JBS USA
Heather DeLuca, Vice President, Meat, Associated Wholesale Grocers

 

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