How America Eats: Making Center of Store Stick
There's no doubt that center store was the star of the show/store throughout most of 2020. Pandemic pantry and freezer stocking suddenly became a thing as iconic brands were rediscovered or loved even more. Lockdowns led to more between-meal noshing, and boredom drove baking item sales through the roof.
Now that we're halfway into 2021, we are seeing some inevitable declines from the CPG sales heights of 2020 while many center store categories remain elevated, especially when compared to pre-pandemic 2019 levels. But what's really going to stick with consumers now? How can manufacturers and retailers know what to focus on when it comes to maintaining or improving their center-of-store sales, especially as consumer mobility returns to more normal levels?
Watch this webinar to get a closer look at what's happening in center store now and what to be prepared for next. We share info on the trends we're seeing across frozen and shelf-stable categories by meal occasion, in the various channels and some of the differences across areas of the U.S. We also share highlights on sustainability and pricing and tips on getting ready for back to school as that all-important countdown begins. We explore how pets can drive center-of-store growth too!
Sally Lyons Wyatt, Executive Vice President and Practice Leader, Client Insights, IRI