Keep Bringing Customers Back: How an ID-based Retention Strategy Unlocks Big Returns for CPG Brands
CPG brands have seen massive increases in sales during COVID-19, and brands have found themselves with scores of new customers. It seems to be a good problem to have. But, once you have new customers, you need to find the best and most efficient ways to keep them. The combination of Epsilon’s marketing solutions and IRI’s verified purchase data and granular measurement is giving CPG brands the ability for highly targeted and persistent consumer connections to reach the highest-value consumers – including those gained during COVID-19 – with more relevant and more efficient campaigns.
This webinar shares how three CPG brands used these solutions to drive exceptional return on investment for their pandemic retention campaigns. Learn:
Darrell Jursa, Vice President, Enablement and Innovation, Media Center of Excellence, IRI
Dan Perez, Vice President, CPG Solutions, Epsilon
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