Innovation Strategies


Innovation Strategies

90 percent of new product launches fail to meet financial expectations, innovation mistakes can be quite costly. In addition to achieving forecasted sales goals, companies want to use innovation to drive incremental sales volume, sustain the new product and have a clear role for the new product within their portfolio. When innovation is successful, it can bring in considerable sales and contribute to a company’s overall growth.

This webinar, “Minimize Risk and Maximize Sales with Improved Innovation Strategies,” will share specific company case studies on packaging and brand innovation testing including advice on how to avert failure while predicting future needs, evaluate new product/packaging concepts, assess creative executions and review positioning statements.

During this session, attendees will:

  • Learn how to use today’s proven concept testing strategies and tools to help better predict future needs and evaluate go-to-market products.
  • Explore how new crowdsourcing technologies and methodologies can be used to deliver valuable forward-looking packaging and brand insights.
  • Gain insights on what resonates with consumers when bringing new products to market, including logos, packaging, messaging and more.

* This is an encore presentation that was held at the 2017 IRI Growth Summit.

Speakers: Charley Orwig, Vice President, Marketing Services, Federated Group; Arun Rajan, Senior Global Director of Consumer and Customer Insights, John B. Sanfilippo & Son, Inc.; and Staci Covkin, Principal, Consumer & Shopper Marketing, IRI


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