Icy Insights: Top Trends in Frozen Foods

Icy Insights: Top Trends in Frozen Foods

Consumers continue to spend their dollars on frozen foods, but how and what they buy and prepare has changed. In this webinar, Circana’s Sally Lyons Wyatt will dive deep into these shifts and reveal how they vary across life stage and dayparts. She will explain:

• The latest frozen food trends and innovation
• Brick and mortar vs. e-commerce trends
• The top 10 frozen subcategories for each daypart
• How fresh and frozen interact across subcategories and in baskets
• Consumer frozen preferences by age and the top health and wellness trends by category