How America Eats: What's Cooking Now With Consumers
It’s probably an understatement to say that events over the past few years have disrupted almost all aspects of the consumer packaged goods industry in some way. But this has also ushered in an exciting new era of opportunity for CPG manufacturers and retailers, especially around e-commerce, innovation and personalization.
In this webinar, IRI shares how consumers are shopping, spending and eating now, as well as the current impacts of pricing, promotions, supply chain and channel blurring. We discuss how to best engage shoppers across their various eating occasions, tapping into their renewed needs around health, well-being and specific diets, while also managing the challenges companies are still facing with inflation and supply chains.
See how things are evolving now with consumer shopping and consumption behaviors, what’s poised to happen next and how manufacturers and retailers can use this information to better meet consumers’ needs and catapult growth across brands, categories and the entire store.
Sally Lyons Wyatt, EVP and Practice Leader, Client Insights, IRI