The perimeter has been the fastest growing segment in CPG but today is seeing challenges to build on its recent momentum as consumers’ choices have increased. This provides retailers and manufacturers with a unique opportunity to differentiate themselves by making the most of these aisles.
Because today’s consumers want to improve and maintain their overall health and well-being and do so in a way that is convenient for them, this webinar will share how holistic health and convenience trends are evolving through the voice of the consumer and how these trends differ across generations.
During this webinar, you’ll learn:
- How different generations are shopping, including where millennials are outspending other generations
- The types of products consumers are looking for and how those products connect to personal health and convenience
- Short- and long-term activation opportunities for retailers and manufacturers
Rick Stein, Vice President of Fresh Foods, Food Marketing Institute
Sally Lyons Wyatt, Executive Vice President and Practice Leader, IRI
Larry Levin, Executive Vice President, IRI
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