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Growth Leaders in CPG: How to Start and Keep Winning in a COVID-19 World
The U.S. consumer packaged goods industry increased by 2.2% in 2019, outpacing 2018 growth of 2.0%. Yet, the story so far this year is quite different, with growth up double digits for most CPG categories. With the continuation of COVID-19, the industry has seen unprecedented levels of pantry stocking, renewed interest in legacy brands, and much more cooking and baking at home by consumers.
Earlier this year, the Boston Consulting Group (BCG) and IRI partnered on the eighth annual Growth Leaders study, analyzing the growth performance of more than 400 public and private CPG with annual U.S. retail sales of more than $100 million in measured retail channels, including grocery, drug, mass-merchandise and convenience stores, during 2019. Companies were ranked on a combination of three metrics: dollar sales growth, volume sales growth and market share gains. The study generated three lists of industry growth leaders: small companies ($100 million to $1 billion in IRI-measured retail sales), midsized companies ($1 billion to $5.5 billion) and large companies (more than $5.5 billion).
We analyzed what each of the growth leaders had in common, and the trends they leveraged to achieve success in our competitive industry. During this session, we will discuss the key trends that drove the 2019 results and how those trends have now evolved due to COVID-19. View this webinar to learn what aspects to harness to help catapult your company into this exclusive group of top performers.
Krishnakumar (KK) Davey, President, Strategic Analytics, IRI
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