Top Trends in Fresh: How Consumers Found Value in Fresh in 2022
With all the headlines about inflation and fresh foods being perceived as premium and expensive, there were fears this year that fresh would cede share to other parts of the store. However, the year proved that shoppers’ found many valuable solutions and priorities within fresh, and learning from those lessons can help retailers and suppliers plan for 2023 and beyond.
In this session, IRI and FMI share how the trends of affordability, convenience, customization, fresh prepared, in-home entertaining and occasions/solutions, and the ongoing balance of at-home versus out-of-home consumption, impacted fresh this year. As shoppers are not one-size-fits-all, we also look through the major lenses of income and generation to give a face to the consumers driving these trends.
Rick Stein, Vice President, Fresh Foods, FMI
Sally Lyons Wyatt, Executive Vice President and Practice Leader, Client Insights, IRI
Jonna Parker, Principal, Fresh Center of Excellence, IRI