Fresh and Produce Conversation

A Conversation on Fresh Foods and Produce Performance: Key Insights for Success During COVID-19

As we are now over three months into the COVID-19 pandemic in the U.S., the food industry has seen drastic shifts in overall shopper purchase and consumption behavior, including less trips, bigger baskets and growing competition (and, in some cases, cooperation) across the fresh, frozen and canned aisles.

With so many meals now being made at home, and consumers looking for solutions to their potential meal-making fatigue, produce plays an important and ongoing role.

During this webinar, find out what’s happening across the store, and get a deeper look at produce and how it and other fresh, service and differentiating departments have changed in light of COVID-19. Then, listen in on a conversation between experts from FMI and IRI to find out what manufacturers and retailers can expect next in this important area of fresh food.

Speakers:

Rick Stein, Vice President, Fresh Foods, FMI
Sally Lyons Wyatt, Executive Vice President and Practice Leader, IRI
Jonna Parker, Principal, Fresh Center of Excellence, IRI