Deli Meats and Prepared Foods 2019

Category Spotlight: Deli Meats and Prepared Foods

No area of the store sets the tone more for the shopping trip than the deli. From sandwiches to prepared meals to grab-and-go deli sliced meats and cheese programs, delis have been going through a revolution designed to fulfill consumer demand for convenient meal options. 

Join IRI for this webinar, hosted by IDDBA, as it takes a deep dive into the top trends and drivers of this highly influential grocery department and opportunities for future growth. 

Attendees will learn: 

• The key trends driving growth in deli meats and prepared foods and which areas could use a boost – and tactics in line with what tomorrow’s consumer needs.
• The impact deli meats and prepared foods have on the shopping trip. 
• How the trends in these spaces interact with the other areas of the store to drive total basket size and retail growth. 

Speakers:

Jonna Parker, Principal, Fresh Center of Excellence, IRI
James Carlson, Consultant and Team Leader, Client Insights, IRI