Driving CPG Growth Through an Economic Downturn

Driving CPG Growth Through an Economic Downturn

Driving CPG Growth Through an Economic Downturn

As macroeconomic indicators start to deteriorate in the U.S. and several developed countries, RBC Capital Markets and IRI have partnered to provide a comprehensive recession playbook for CPG companies and investors. We performed a deep-dive review of consumer behaviors in prior recessions, learnings for CPG companies on how to better engage with consumers in times of economic hardship, as well as suggestions for management teams on how to tweak corporate strategies to better navigate the current economic environment.

During this webinar, we focus on five key areas:

  1. A review of key current key macro indicators, comparing them to the 2008-09 recession,
  2. A summary of our macro views for the balance of 2022 and 2023,
  3. Key learnings for the CPG space from the 2008-09 downturn at the category, company and stock level,
  4. A closer look at near-term trends across CPG categories, and
  5. Our recommendations to CPG companies on how to best navigate through a challenging macro environment.

Please note that the report contains additional information not included in the webinar.


Krishnakumar (KK) Davey, President, President, Thought Leadership – CPG/Retail, IRI
Nik Modi, Managing Director, Consumer Staples Analyst, RBC Capital Markets


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