CPG Growth Strategies Amid an Inflationary 2022
Consumer packaged goods had another strong year due to elevated in-home consumption in 2021. However, inflation is picking up and some products continue to be on allocation and have limited availability.
What will happen in 2022? Which new consumer behaviors are sticking, and which will revert to pre-pandemic norms? What will happen with CPG e-commerce now that customers have returned to stores? And how will these trends vary by category and channel?
In this webinar, experts from IRI and RBC Capital Markets will answer these essential questions and discuss the most likely demand scenarios. They will also pinpoint the top trends that can help companies drive profitable growth in this volatile environment.
Speakers:
Krishnakumar (KK) Davey, President, Client Engagement, IRI
Nik Modi, Household/Personal Care, Beverage, Food and Tobacco Analyst, RBC Capital Markets