COVID-19 Business Solutions

Solutions for Managing Your Business During Turbulent Times

In order to smartly assess risk and act on opportunities, CPG manufacturers need to understand consumers’ quickly evolving shopping and purchase behavior in tandem with daily changes to sales and out-of-stocks locally and by channel. Whether you are trying to mitigate market-specific out of stocks, decide where to ship much-needed inventory, protect loyal buyers, keep new buyers or plan effectively to protect margin and long-term sales, IRI can help.

Built specifically to address clients’ questions on how to best navigate the pandemic, IRI’s new COVID-19 crisis solutions portfolio provides the fastest answers to the most pressing supply chain, shopping, purchase and consumption behavior, and demand planning questions.

This product briefing webinar shares how daily and weekly data can help you more confidently make better-informed near-term decisions while also accurately planning for the next several months. You will learn:

• How to understand your company’s individual situation in a larger market context.
• The ways in which daily market and out-of-stock information can inform near-term allocation decisions.
• To quickly to assess changes in shoppers’ purchase behavior in terms of switching brands and retailers.
• To evaluate which buyers to focus on to protect and expand your franchise.
• How to plan for various, likely demand scenarios.

Speakers:

Krishnakumar (KK) Davey, President, Strategic Analytics, IRI

Bob Sanders, Executive Vice President and Practice Leader, Healthcare, Home and Mid-Market, IRI