How COVID-19 is Reinforcing and Reshaping Top Trends in Fresh
It’s hard to believe that we are now several months into the COVID-19 pandemic in the U.S. We’ve all watched as the food industry has seen drastic shifts in overall shopper purchase and consumption behavior, including fewer trips to the store, bigger baskets and accelerated growth in grocery delivery and click and collect. And the role that each store department, especially fresh perimeter foods like meat, seafood, produce, deli and bakery, are playing in solving the new and unique needs of shoppers in the COVID-19 era continues to evolve.
During this webinar, part of the FMI and IRI ongoing “Top Trends in Fresh” series, find out what’s now happening in fresh, and all across the store, and what you need to know to be ready for future shifts as the virus continues to impact consumers and businesses across the country.
Attendees will learn:
- How pandemic buying has evolved and impacted the critical balance across the aisles
- The ways in which fresh food retailers and marketers can have deeper engagement with consumers, even as they spend less time in the store
- Which opportunities can strengthen products and brands during the pandemic – beyond the traditional price-focused promotions
- What we anticipate for fresh foods during the fall and winter amid COVID-19
Rick Stein, Vice President, Fresh Foods, FMI
Sally Lyons Wyatt, Executive Vice President and Practice Leader, IRI
Jonna Parker, Principal, Fresh Center of Excellence, IRI