Consumer Demand for Private Brands
Our current inflationary environment presents a tremendous opportunity for private labels to win with consumers. But low price alone — even in times like these — is not enough to attract and retain new buyers. Retailers and their supplier partners also need to design and build programs that consumers can trust, and that also offer convenience and inspiration.
Explore the latest trends in private label in this webinar from IRI’s Mary Ellen Lynch. Mary Ellen suggests strategies for building private brand programs that look and act more like name brands and highlights the best opportunities for private brands to connect with low-income shoppers, both now and in the future.
Mary Ellen Lynch, Principal, Center Store Solutions, IRI
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