Consumers adopted many different shopping behaviors to make their dollars stretch when the Great Recession began in the late 2000s. They are doing their homework and not shopping on a whim. This trend extends to the perimeter of the store, where a whopping 40 percent of consumers use digital tools before making fresh food purchases.
With e-commerce sales forecasted to grow to 10 percent of total grocery sales by 2022, retailers can position themselves now to win shoppers and market share. To find out more about the latest digital trends among baby boomers, millennials and Generation X, listen to IRI and FMI discuss “Top Trends in Fresh: Connected Consumer.”
During this webinar, you’ll learn:
- How the various consumer segments prepare to shop and actually shop the perimeter
- How vastly different households purchase fresh foods
- How digital media drives purchases across households
- How perimeter departments will be prime opportunities for digital tools that influence consumers in the store
Speakers: Larry Levin, executive vice president, IRI; and Rick Stein, vice president of fresh foods, Food Marketing Institute
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