What's Next for Legal Cannabis as a Consumer Packaged Good?
2020 was a groundbreaking year for legal cannabis sales, and 2021 shows no signs of slowing. Growth has been driven by expanded legalization state by state, more adults consuming now than ever, increased frequency of consumption, an expanded retail footprint across states, more product form factors and beyond. BDSA forecasts the global cannabis market to more than double in the next five years, from $21 billion in 2020 to $56 billion in 2026.
What is the impact of legal cannabis on other products and retail channel sales? Should you enter this space, and if so, when and how? How do legal cannabis market dynamics and trends mimic and conflict with CPG "norms?" And what is the impact to consumer spending as legalization expands?
During this webinar, IRI and BDSA share the latest state of the legal cannabis industry, how it's evolving and what’s next.
You'll gain a comprehensive understanding of:
- The current state of legalization and BDSA’s prediction on expanded legalization.
- The state (and size) of the market for both marijuana and hemp.
- Unique cannabis market dynamics, product trends and future opportunities.
- The evolution of cannabis consumers: who they are, how they behave and how they are changing.
Larry Levin, Executive Vice President, Market and Shopper Intelligence, IRI
Jessica Lukas, Senior Vice President, Commercial Development, BDSA