Breakfast for the Generations

Winning Breakfast, Generation by Generation

For manufacturers and retailers, winning the breakfast occasion can be surprisingly complicated. While 95% of consumers eat morning foods, 52% most often have a small breakfast or a morning snack. Taste, convenience and nutrition are all factors influencing consumers’ choice of breakfast foods. And generational differences abound in their breakfast preferences.

In this webinar, IRI’s Sally Lyons Wyatt shares insights on and strategies for meeting the needs of breakfast shoppers, including tips on how to:

  • Successfully engage generations individually
  • Win the weekend
  • Balance price, value and premiumization
  • Serve up sustainability
  • Recharge benefit-based innovation

Learn the latest trends and the best breakfast opportunities to pursue in these challenging, inflationary times.

Please view slide 33 in the report for the most updated information on delivery vs. click and collect.


Sally Lyons Wyatt, Executive Vice President and Practice Leader, Client Insights, IRI


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