Balancing the Cross-Aisle Pendulum: Connecting Fresh and the Entire Store for Sales Success
We are all living in the new world of shopping and consumption, but many of us are still operating in the old one. The path to purchase continues to be incredibly complex, especially with the seemingly-infinite channels and expanding retail formats. Brands and retailers can no longer look solely at product, category and department performance to identify levers for growth. Consumers crave experiences, ones that connect more holistically to their lives.
As part of the 2019 FMI/IRI “Top Trends in Fresh: Balancing the Pendulum” webinar series, we have been exploring the different ways in which fresh food retailers and suppliers can swing the pendulum back to stronger growth by looking differently at the total store.
During this webinar, FMI and IRI will delve into the latest sales data with a focus on what can be learned to deliver growth in 2019 and beyond. What do baskets look like today? How are they different across channels? Does growth in one category need to come at the expense of growth in another? And, what can be done to drive overall traffic, increase sales and protect market share across the store? We’ll answer these questions and more.
This webinar and the entire Top Trends in Fresh series are for fresh food suppliers and retailers as well as CPG food manufacturers and retailers who are looking for new insights to drive stronger growth rates across the total store.
Other webinars in the series: Balancing the Store Size Pendulum, Balancing the Geographic Pendulum and Balancing the Consumer Pendulum
Rick Stein, Vice President, Fresh Foods, Food Marketing Institute
Sally Lyons Wyatt, Executive Vice President and Practice Leader, IRI
Jonna Parker, Principal, Fresh Center of Excellence, IRI
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