Bakery Trends

Bakery Trends

Bakery: The Big Business with Even Bigger Opportunity

Did you know that fresh and packaged baked goods account for 8% of sales across the entire store? And, while sales remain solid, the aisles are driven by large households who spend 32% more than the average American?

These are powerhouse stats for a department often overlooked for its role in driving foot traffic, ambiance and differentiation to the store. However, channel fragmentation, smaller household sizes and other trends portend to make growth in baked goods harder to come by.

Join Tim Grzebinski and Jonna Parker from IRI as they share the latest trends driving baked goods, the consumers who really matter today and tomorrow, and the innovations and ideas retailers and manufacturers are using to drive continued growth and strong sales in baked goods. The information shared during this webinar, hosted by IDDBA (International Dairy Deli Bakery Association), will cover all baked goods across the store including fresh and non-UPC, as well as packaged and commercially baked items.

Attendees will learn:

  • Where growth is coming from and why it’s harder to come by.
  • How consumer demographics and attitudes increasingly shape a household’s likelihood to buy baked goods.
  • How macro trends around convenience, health, seasonality and innovation are shaping the future of bakery both in the store and beyond.


Tim Grzebinski, Principal, Client Insights, IRI
Jonna Parker, Principal, Fresh Center of Excellence, IRI


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