Top Trends in Fresh: Accelerating the Power of Fresh in an Age of Inflation
Right now, affordability is top of mind for consumers, and inflation is negatively affecting their plans to travel, dine out and celebrate together — despite decreasing COVID-19 concerns. This current consumer climate has big implications for the fresh area of the store.
This webinar, the latest installment of IRI's annual Top Trends in Fresh series with FMI, shares our latest data on the mindset of consumers, how their response to price has changed and strategies to win with fresh foods in this unprecedented time.
Rick Stein, Vice President, Fresh Foods, FMI
Sally Lyons Wyatt, Executive Vice President and Practice Leader, Client Insights, IRI
Jonna Parker, Principal, Fresh Center of Excellence, IRI