Who and What Matters Most for the Future of Fresh
Fresh food has had a phenomenal two-year run, with sales reaching an all-time high as people continue to eat at home and seek stores and meal ideas that meet their needs. After a mixed 2020, fresh saw solid growth with even service-oriented departments like bakery and deli showing strong sales as both expected and surprising areas grew within fresh, leveraging the trends of health, fresh prepared/convenience, taste exploration and customization.
However, continued disruptions lie ahead including inflationary pressures, meal fatigue for consumers after years of pandemic-related concerns, as well as a fierce battle for fresh foods as many non-traditional grocers have upped their game in this area. In this one-hour session, IRI and FMI dig into the top trends happening now in fresh, including the balance between affordability and premiumization as price and promotion continue to play out at the shelf.
Tune in to get the latest performance on fresh, including:
- How is the fresh foods dollar shifting across channels, buying behavior and within departments/categories in light of recent market dynamics?
- What are the elements of fresh that are gaining buyers, trips and sales (volume as well as price-influenced dollars)?
- Which shoppers are critical to winning (and keeping) fresh foods market share?
- Where do they shop today, how do you reach them and what do they buy most often?
This webinar is the first in a four-part series for 2022. The session is ideal for retailers and marketers who compete in the fresh foods space, as well as other food and beverage manufacturers and retailers.
Rick Stein, Vice President, Fresh Foods, FMI
Sally Lyons Wyatt, Executive Vice President and Practice Leader, Client Insights, IRI
Jonna Parker, Principal, Fresh Foods, IRI