Description: In this highly interactive training session, participants are introduced to IRI's CSIA Premium templates (e.g., Basket Co-purchase, Cross Purchase, Exclusivity, New/Lost/Retained, Buyer Flow, Trial and Repeat, Product Switching). Participants follow along on their own computers while select templates are modified and explained. Interim exercises reinforce learning.
Audience: Sales, Marketing and Category Management Professionals
Duration: Half day (1:00pm- 4:30pm CST)
Cost: Multi-client standard session cost is $750 per person.
Location: Virtual