Description: In this highly interactive training session, participants are introduced to IRI's CSIA Base templates (e.g., Account Review, Brand Delistment, Brand Performance, Demographics, Leakage Tree, Sales Decomposition Tree, Trip Missions). Participants follow along on their own computers while select templates are modified and explained. Interim exercises reinforce learning.
Audience: Sales, Marketing and Category Management Professionals
Duration: Half day (8:30am- 12:00pm CST)
Cost: Multi-client standard session cost is $750 per person
Location: Virtual