ShopperSights 101: Introduction to Geodemographic Targeting

Description: In this highly interactive training session, participants are introduced to ShopperSights - IRI's activation planning platform that enables effective media planning and retailer execution at the individual household and store levels. Participants learn the fundamentals behind ShopperSights data (what it is, how it is collected), how to create a ShopperSights target, and how to leverage select ShopperSights templates. Participants follow along on their own computers. Interim exercises reinforce learning.
Audience: Sales, Marketing and Category Management Professionals
Duration: Half day (9:00am- 12:30pm CST)
Cost: Multi-client standard session cost is $750 per person
Location: Virtual
Fill out the following registration form and an IRI Training representative will contact you to confirm your registration.

Please note: There is a minimum of 5 attendees per training session. If this minimum is not met 14 days prior to the training date, the session will be cancelled and a full refund will be made. 
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