ShopperSights 101: Introduction to Geodemographic Targeting

Description: In this highly interactive training session, participants are introduced to ShopperSights - IRI's activation planning platform that enables effective media planning and retailer execution at the individual household and store levels. Participants learn the fundamentals behind ShopperSights data (what it is, how it is collected), how to create a ShopperSights target, and how to leverage select ShopperSights templates. Participants follow along on their own computers. Interim exercises reinforce learning.
Audience: Sales, Marketing and Category Management Professionals
Duration: Half day (9:00am- 12:30pm CST)
Cost: Multi-client standard session cost is $750 per person
Location: Virtual

Fill out the following registration form and an IRI Training representative will contact you to confirm your registration.

Please note: All classes are now conducted virtually. If there are 0 registrations 7 days prior, the session will be canceled.

Refund policy: We value your business and ask that you notify us 7 days in advance of any cancellation. Any cancellations made with less than 7 days of notice are non-refundable, however you may transfer funds towards a future session within the same calendar year.

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