Description: This workshop provides an interactive forum where participants learn to realize the full potential of POS scanner data by following the Store Data Sales equation to understand and analyze key drivers behind changes in base and incremental sales. This course reviews key POS (retailer scan) data terms, concepts and measures, including calculations. Utilizing case studies and actual examples of IRI reports participants go on to practice uncovering new sales opportunities, assessing distribution, and analyzing promotions and pricing.
Audience: Sales, Marketing and Category Management Professionals
Duration: Full day (10:00am-4:00pm CST)
Cost: Multi-client standard session cost is $1,250 per person
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