Data Detective Consumer Shopper

Description: This workshop provides an interactive forum where participants learn to realize the full potential of panel data by following the Panel Decomposition Tree to understand changes in sales.  The course reviews key consumer and shopper data terms, concepts and measures, including calculations, and provides a brief overview of the National Consumer Panel data collection methodology.  Utilizing case studies and actual examples of IRI reports participants go on to practice leveraging panel data to uncover new insights and business opportunities.

Audience: Sales, Marketing and Category Management Professionals
Duration: Full day (9:00am-4:00pm CST)
Cost: Multi-client standard session cost is $1250 per person

Location: Virtual 

Fill out the following registration form and an IRI Training representative will contact you to confirm your registration.

Please note: All classes are now conducted virtually. If there are 0 registrations 7 days prior, the session will be canceled.

Refund policy: We value your business and ask that you notify us 7 days in advance of any cancellation. Any cancellations made with less than 7 days of notice are non-refundable, however you may transfer funds towards a future session within the same calendar year.

Available training dates:

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