Data Detective Category Management

Description:  Designed for sales people, marketing professionals, and analysts, this workshop integrates the processes of category management in a way that provides ample opportunity for practice, execution, and evaluation of the differing approaches in use today. The course explains what category management is and how to develop category management strategies.

Topics include:

  • Key Components of a Comprehensive Category Management Approach for Manufacturers
  • The Key Roles and Responsibilities of Retailer Category Managers
  • Incorporating the Concepts of Category Management Into Business Building Initiatives
  • Tools Commonly Applied by Category Managers to Perform Their Jobs
  • Ways to Apply Manufacturer’s Expertise (Category Definition, Strategy, Role And Positioning) to Category Management

Audience: Sales, Marketing and Category Management Professionals
Duration: Full day (9:00am- 4:00pm CST)
Cost: Multi-client standard session cost is $1250 per person
Location: Virtual

Fill out the following registration form and an IRI Training representative will contact you to confirm your registration.

Please note: All classes are now conducted virtually. If there are 0 registrations 7 days prior, the session will be canceled.

Refund policy: We value your business and ask that you notify us 7 days in advance of any cancellation. Any cancellations made with less than 7 days of notice are non-refundable, however you may transfer funds towards a future session within the same calendar year.

Available training dates:

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